Problem
The earlier version behaved like a basic AI brochure. It lacked a sharper distinction between AI work and website systems, and the navigation, articles, and multilingual structure were not aligned.
Case study
ProAI Expert
A self-case: repositioning the studio around a clearer offer, a premium design system, and a static architecture that can scale RU/EN content without drift.
System built
We rebuilt the IA around two solution lines, introduced a design-token layer, created a dedicated insights section, and standardized page-level SEO and language pairing.
Web lens
- New homepage with system-led positioning.
- Dedicated solutions, case studies, process, insights, and contact pages.
- Editorial structure for long-form search intent.
- Premium light-first visual language with console inserts.
Ops lens
- Contact form with clearer need selection and consent.
- Basic anti-spam controls with honeypot and timing check.
- Language mapping and internal links designed not to break as content grows.
- Static-first architecture for reliable publishing.
Deliverables
- Rebuilt information architecture across core sections.
- Strict RU/EN pairing with canonical and hreflang discipline.
- New editorial structure for service and insight content.
- Unified design tokens and component styles.
Proof layer
- Sharper distinction between AI systems and website systems.
- Cleaner contact path and support for future content growth.
- Better mobile layout behavior and clearer navigation logic.
- Static publishing flow with lower regression risk.
What changed
The site now explains what the studio actually does, creates a cleaner path for inbound leads, and supports both website-system sales and AI-system sales without mixing them into one vague message.