Problem
The previous site had weaker structure and limited service clarity. It needed a cleaner path from search entry to trust to contact, especially across bilingual content.
Case study
Financial Stream
A finance-focused website rebuilt as a clearer service system with multilingual structure, stronger proof, better article architecture, and cleaner conversion paths.
System built
We introduced clearer IA, structured service pages, article architecture, legal hygiene, and stronger internal linking so content could support both search and conversion.
Web lens
- Homepage and service hierarchy redesign.
- RU/EN page structure with matching language paths.
- Case-study and editorial blocks for trust and SEO.
- Cleaner CTA patterns and legal visibility.
Ops lens
- Contact flow clarified to reduce dead-end visits.
- Form path prepared for structured lead handling.
- Internal links organized to support service discovery.
- Publishing structure made easier to extend.
Deliverables
- Reworked service structure and clearer entry points.
- Multilingual page pairing and legal-page hygiene.
- Editorial architecture for ongoing publishing.
- More coherent CTA and contact flow.
Proof layer
- Sharper trust path from homepage to service detail.
- More consistent mobile reading experience.
- Cleaner internal-link structure for SEO depth.
- Better maintainability for future content releases.
What changed
Qualitatively, the site became easier to understand, easier to navigate on mobile, and more coherent across languages. The architecture also became easier to maintain because pages started serving an explicit role instead of acting as isolated sections.