ALINA HORB · BILINGUAL WEBSITE CASE
LIVE · UA/RU · IN REFINEMENT
A bilingual website designed to build trust before the first consultation.
Strategy, design and content for psychologist Alina Horb’s Ukrainian and Russian website.
The website helps visitors meet Alina, understand her approach and take the first step with less uncertainty.
18 routes · 2 languages · 4 expert topics · 8 localized articles
THE BRIEF
The website should explain the essentials before the first message.
It needed to introduce Alina, show how she works and answer the main questions about the consultation in advance.
Not simply an online profile, but a clear path from introduction to first contact.
THE TEMPLATE RISK
When every website looks the same, the specialist is harder to remember.
Generic imagery, familiar service cards and long credential lists may look polished, but they reveal very little about the person behind the practice.
This website is built around Alina’s presence, approach and clear working principles.
TRUST BEFORE CONTACT
Clarity first. Contact comes next.
Before the form, the website explains confidentiality, professional boundaries and what to do in a crisis.
Visitors can understand the important conditions before deciding whether the format is right for them.
PERSONAL BRAND
A design built around the person, not the template.
Portrait, typography and restrained colour communicate Alina’s character without clinical coldness or generic wellness styling.
BILINGUAL SEARCH ARCHITECTURE
Two languages. Two complete ways into the website.
The Ukrainian and Russian versions have separate pages, copy, metadata and articles. Visitors can enter directly in the language they searched in.
Browser translation may help someone read an open page, but it does not replace a complete localized website.
Separate URLs · Localized metadata · Self-canonical · Hreflang · X-default · Localized articles
UAУкраїнська · /
RUРусский · /ru/
THE CONSULTATION JOURNEY
What happens after the first message.
- 01 · Short message
A few sentences are enough to begin.
- 02 · Alina’s reply
She clarifies the request and suggests the next step.
- 03 · Practical details
The format, time and preferred communication method are agreed.
- 04 · First consultation
The meeting begins with clearer expectations and practical details already settled.
FIRST CONTACT
A shorter form to start the conversation.
The form asks only for a name, reply contact, short message and consent. Everything else remains optional.
Required:
Name · Reply contact · Message · Consent
Optional:
Communication channel · Format · Time zone · Availability
The screenshot shows the form structure but does not confirm a completed submission.
EXPERT CONTENT
Four topics. Eight complete articles.
Notes allows Alina to share useful guidance and answer common questions before the consultation.
Each topic is available in Ukrainian and Russian.
4 topics × 2 languages = 8 localized articles
RESPONSIVE DESIGN
Clear and consistent on every screen.
The mobile layout changes the composition while preserving the portrait, main message and next action.
18 routes · 16 indexable pages · 2 privacy pages · No-JS · Reduced motion
THE RESULT
A complete bilingual website for a personal practice.
The website brings together Alina’s identity, clear working principles, useful articles and an approachable first-contact experience.
The project shows how thoughtful design can build trust before the first consultation.
This case documents the website strategy, design, content and development. It does not claim clinical outcomes, rankings, traffic growth, enquiries or revenue.